Time Out 2: a year later

Today is the one-year anniversary of the general release of Time Out version 2.0.

One month after that release, I wrote a blog post that provided some stats on how the supporter model was going at the time.

I thought I'd take this opportunity to follow up on that.

A year after release, the supporter model is still working well. If you're not familiar, the basic idea is that someone can download Time Out and use it for free, but some features only work for an hour at a time, as often as they like. So they can try all of the functionality, at their own pace, and decide if the advanced features are useful to them. If so, they can become a supporter for three, six, or twelve months. This permanently unlocks all of the current features as a reward. Even when the supporter period expires, those features remain fully available. So they can choose to extend their supporter status, or just keep using the app without paying any more. Of course, I hope that people do renew, to help fund ongoing sustainable development.

At present, about 9% of people who download Time Out end up purchasing one of the supporter options... which is a reasonable "conversion rate", which can often average more like 5% for normal trial apps. I feel pretty comfortable with that. But I'm also happy that people who choose not to become a supporter can still use a great break reminder tool to help them get or stay healthy.

Looking at the edition of Time Out available on the Dejal website, over the past year almost half of people chose the 3-month supporter option, at 48%, while a good number, 35%, chose the 12-month option, with relatively few choosing the middle 6-month supporter option:

Compare that to the Mac App Store edition, almost two thirds chose the 3-month supporter option, but the 6-month one was almost the same, and only a quarter chose the 12-month option:

Looking at both editions combined, you can see that most of the purchases were through the Mac App Store, though the direct edition isn't too far behind:

That was the number of purchases (units). In terms of money, unsurprisingly the 12-month supporter option goes a lot further, at 61% for direct sales. The 3-month option still beats 6-month, due to the volume of purchases, but not by as big a margin:

For the Mac App Store, the picture is similar, but not quite so favorable for the 12-month option, at slightly less than half the income, and a bigger slice of the pie for 3-month:

Again, combining them into one chart, you can see that it's pretty much neck-and-neck for direct vs Mac App Store, due to the larger slice of the pie that Apple takes:

I hope this snapshot of one year of Time Out was interesting. Overall, I think the supporter model is going well. I'm pleased to see many people who purchased 3- or 6-month supporter options choosing to extend their support, just because they appreciate the help it provides them, or want to help support further development.

Time Out continues to improve; just today I released another beta of version 2.2, which includes a great new activity feature and more. The continuing support of people like you is what makes that possible.

Thank you.