Cash Cow Revisited

I was interested to read a post from the Agenda folks titled "Cash Cow Revisited", discussing how their "feature gating" sales model has gone. Spoiler: almost three years in, they're very happy with it.

That mirrors my own experience. My Time Out break reminder app has used basically the same model since version 2.0 was released in 2016, except I call it the "supporter" model.

It's a bit different than the model used by most other apps, so I welcome more apps using it. It's all upside for customers: you can download and use Time Out for free, as a useful app with all the basic functionality you need. Some extra features are available as rewards for supporters, but you can try them for an hour at a time, as often as you like, to decide if they are worth paying for. If you become a supporter, all of the current features are permanently unlocked, plus any that are added within the supporter period (3, 6, or 12 months). Once the supporter period expires, all those features remain available. If I add new supporter rewards after that, you can try them, and extend the supporter status if you like them.

I have been giving away the Time Out supporter status for free since the pandemic started, but people continue to become supporters, raving about the app, and sharing with others, for which I am grateful. Everybody wins!

While it's a bit more work to track supporters and features, I hope that more apps adopt this model. It may not work for all apps, but for those it does, it is much better for everyone than traditional models like paying up-front, paying for major upgrades, or subscriptions that stop working if they expire.